Content Marketing for Builders and Real Estate Professionals

Who We Serve

We work with businesses in the real estate and construction space. If your business deals with properties in some way (building, selling, managing, or servicing properties), we can help you succeed online with content marketing.

Builders and General Contractors

Real estate brokerages and agents

Property management companies

Mortgage brokers and lenders

Roofing and HVAC companies

AirBNB and vacation rental cleaning services

Your Challenges, Our Solutions

Low Website Traffic

Our solution:

We create SEO-optimized content assets (blog content and strategic guest posts) to help you rank for the keywords your ideal customer searches for.

Establishing Industry Authority

Converting Visitors to Leads

Our solution:

We create in-depth case studies and authoritative content (research, stats, and predictions) to position you as a trusted expert.

Our solution:

Turn passive readers into qualified leads with carefully designed lead magnets that weed out low-quality leads and help you grow your bottom-line.

We know the challenges you face with marketing your business online, and we're here to help you solve them

You’re On The WriteWay - What Sets us Apart

Beyond just writing words, WriteWay follows solid content marketing and SEO best practices to ensure each project delivers intended results

Content SEO Prowess

When you work with us, you’re working with people who truly get SEO. 70-80% of content pieces we write for clients with mid-level to high domain authority achieve first page rankings within days.

100% Human-Written Content

Every piece of writing is done by humans. This is crucial for long-term SEO results, engagement and trust-building. While we use AI for some behind-the-scenes stuff, we’ll never publish or deliver robotic AI content—ever.

Industry Expertise

Our writers have years of experience in real estate and construction. They easily cover specialized topics including technical DIY guides, zoning laws, property management trends, and local housing market statistics.

Quality Assurance Promise

Each final piece of content you receive would have gone through a three-phase quality control process that includes value checks (value and engagement), quality checks (comprehensive editing for clarity and grammar), and SEO effectiveness assessment.

Our Services

We are experts at:

Blog Content Creation

Get recognized as an authority in your market or field with regular, engaging, SEO-optimized blog posts that directly speak to your potential customers’ pain points.

Guest Posting

We’ll help you build your domain authority and acquire backlinks that move the needle for your visibility by guest posting on high-authority websites relevant to your market or niche.

Content Strategy

We’ll give you a solid plan for content creation that supports your business goals and speaks to the people you want to reach (some content agencies charge thousands of dollars for this alone but we offer this to our clients for FREE).

Case Study Creation

Build trust with potential clients and show off your successes with compelling case studies.

Content Lead Generation

We create targeted content upgrades and lead magnets to turn casual readers into qualified leads.

Our Process: How we Deliver Results

You need results. Here’s a brief sneak-peak into how we deliver them.

1

Onboarding

We start by getting to know your specific needs, your brand voice, and target audience through a discovery session.

2

Keyword Research

We find the high-value keywords and topics your ideal clients are actively searching for.

3

Comprehensive Outlining

We develop content outlines by digging into what your competitors have created, thorough topic research, and adding input from you or your team.

4

Research

We move beyond general information, gathering industry-specific data, statistics and examples to support each content piece.

Writing

Our writers create content pieces that are engaging, authoritative and tailored to your audience.

5

6

Editing

Each piece of content is thoroughly edited for clarity, coherence, and brand voice. You get content that sounds like you and works hard for your brand.

7

Quality Assurance

Before final delivery, we double-check every detail to make sure facts and statistics are correct, and that the final piece matches your brand voice, and is well-optimized to rank on search engines.

Let’s talk about how we can get you more leads and help you establish market or niche authority online via content marketing

Ready to Transform your Content Marketing Results?

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