About WriteWay

Our Story

We started WriteWay because we noticed a worrying trend: many real estate and construction businesses currently rely heavily on generic AI content that fails to build trust or delivers results. Yes. AI is very useful. But, as of now, AI content cannot deliver expert, specialized content that connects with humans. This is the kind of content you only get from real people who are skilled at clarifying ideas.

So our mission is simple:

We want to provide real estate and construction businesses with content that actually moves the needle.

The content pieces we create have to hit two focal points: they must offer genuinely useful value to your audience and provide tangible results for your business.

And we can achieve that because our team is packed with writers and editors who really get the ins and outs of real estate and construction. Our writers know how to break down complex processes, explain technical concepts and craft content that resonates with home sellers, home buyers, contractors, investors, and other industry stakeholders.

The WriteWay Difference

WriteWay’s approach to delivering quality work includes putting in upfront effort with extensive research, and even industry interviews when necessary. We are committed to client satisfaction, meeting deadlines, and prompt communication each step of the way. We aim for perfection. That’s why we adapt and work with you until you’re completely happy with the final result.

Industry Specialization

WriteWay is made up of creative people with profound, specialized knowledge of the real estate and construction industries.

Authentic, Human Content

While we employ AI tools in our processes - research and strategy, we remain committed to delivering high-quality, human-written content.

Results-Driven Approach

We aren’t just concerned with churning out content, but creating stuff that delivers tangible business outcomes - leads, traffic, and conversions.

Practical Value

Each piece of content we create will provide immediate, practical value for readers, establishing you as an expert people can trust.

Quality Assurance

We have a rigorous quality control process to ensure accuracy and depth in every piece. This includes research and fact-checking, careful editing, and SEO optimization.

Meet Our Team

Agnes A. Gaddis

Chief Content Officer

Agnes knows how to create content for real estate - plain and simple. With over 7 years of experience creating content that doesn’t just take up space but ranks high for target keywords, she helps businesses achieve their visibility targets and turn readers into customers.

As the chief content officer at WriteWay, she brings her passion for quality and depth to projects. Her deep understanding of the real estate industry is shown by her track record of producing content for industry publications like Inman News, RealWealth, HouseCashin, Mashvisor and Bankrate. View her portfolio

Dan Olujinmi

Chief Project Manager

Dan manages the workflow at WriteWay. He is a versatile and highly skilled professional who balances management, writing, SEO, and strategic sales. He brings a unique analytical perspective to project management thanks to his background in applied physics and sales.

Dan is the guy responsible for making sure every project delivers maximum value for clients. This means your content strategy will be thoughtfully designed and managed to help you achieve real business results.

Common Content Marketing Misconceptions

Together we can build a content strategy that delivers consistent, increasing value as time goes by. But let’s set realistic expectations from the start.

Misconception #1: "Content marketing leads to immediate success and brand awareness"

The Reality:

Content marketing isn’t a magic bullet. It’s a long-term investment that requires patience and consistency. While you might see some early wins while working with us, we are not promising quick, instant results. But we promise you gradual, sustainable growth in awareness, visibility and leads after six months of working with us. This kind of growth is built to last.

Misconception #2: "More content is better - quantity trumps quality"

The Reality:

The market is more competitive than ever. And while it’s easier to create content nowadays, people have become much more effective at blocking out the noise. So while putting out a bunch of low-quality or generic un-edited AI content might seem like a good way to create content quickly and easily, it’s going to actually hurt your business (brand reputation and rankings). That’s why nowadays, we work with our clients to create fewer, but better pieces each month that truly deliver concrete value to their audience and move the needle for their business.

Misconception #3: "Just publish it and they will come"

The Reality:

You can create amazing content, but if you don’t promote it, your audience might not see it. This is why we don’t just create content for you and walk away. We provide guidance and recommendations on how to get that content seen and we also offer content repurposing assistance to maximize your reach.

Our Content Philosophy

Our mantra is “substance over fluff”. We believe effective content offers real, actionable insights for a specific audience. Content that doesn’t tick these boxes is just taking up space—like so much of the content cluttering the internet today.

We don’t want to add to the noise on the internet. So this practicality and applicability guides our content creation efforts. We’ve found that effective content (the kind that offers tangible value every time) is what helps brands build relationships with their audience, and these relationships, with the right conversion frameworks in place (CTAs, lead magnets, A/B testing), eventually lead to sales.

While we can adjust content pieces to match your brand’s voice, we prioritize clarity and value. We’ve found that clear, straightforward writing that delivers genuine value consistently outperforms overly branded or promotional content. Substance and ease of understanding are what really matters to your audience when they’re trying to digest your content.

Partner with WriteWay to Create and Implement a Kickass Content Strategy

Boost your brand authority and bring in high-quality leads for your real estate or construction business through strategic content marketing